Zuriel Oduwole, 11, Becomes Heritage Bank Brand Ambassador

***Bank Pledges Support For Nigerian Kids

An 11-year-old Zuriel Oduwole has been unveiled as a brand ambassador of respected financial institution in Nigeria, Heritage Bank.

The teenager was unveiled last Wednesday as Heritage Bank’s Financial Literacy brand ambassador at an event held in Lagos to launch its financial literacy plan, ahead of the 2014 Global Money Week, which starts from March 10 to 17.

Heritage Bank also reiterated its commitment to boosting financial literacy, especially among children in Nigeria.

According to the lender’s Group Head, Customer Experience and Analytics, Mr. Ralph Omoregie, even before the central Bank of Nigeria (CBN) and the Bankers’ Committee launched the national financial literacy campaign, Heritage Bank had already commenced its own campaign by going round nearly thirty primary and secondary schools in different parts of the country to teach the students rudiments of money management.

He explained that the bank, right from inception, recognised the need to teach financial literacy to primary and secondary school pupils as this would lead to them learning money skills at an early age, thus resulting in a better economy for the country. Heritage Bank, he further revealed, would be adopting a school in Ado-Ekiti, Ekiti State under its Financial Literacy Plan.

Omoregie said empirical evidence has proved that many Nigerians do not know how to make money work for them because they did not have the opportunity of learning the skill at an early age.

The Bankers’ Committee had chosen 13th March as Financial Literacy Day.