The third edition of Dare2Dream initiative has kicked off in earnest. The commencement of the programme was announced on Friday, August 12, 2016, during a press conference in Lagos.
Dare2Dream is an initiative of Kinabuti Fashion Pulse NG.
During the media briefing held at the Federal Palace Hotel & Casino, the organisers explained that the fashion reality show offers a platform for young Nigerian girls to develop confidence, talents, values and principles while opening doors for them to build a career in fashion.
At the occasion were Operations Manager Cool FM, Wazobia FM & Nigeria Info, OJ Adaba; Representing Head of marketing & education L’Oreal West Africa, Titilola Igri-Offor, Miss Veronica Akporu, Marketing Manager Imperial Leather, Mildred Bagshaw, Group Head, Corporate Affairs of First City Monument Bank (FCMB), Diran Olojo, Head of Category Imperial Leather and Canoe, Charles Nnochiri and Head of Pulse.ng, Rich Tanksley.
Also at the event were wellness coach and CEO of Eden Lifestyle, Maje Ayida; founder of Ruff n Tumble, Adenike Ogunlesi; Public Relation Officer Da Viva, Carol Arhere; singer Falana; founder of Few Model International, Bolaji Fawehinmi and many more.
Speaking at the conference, Kinabuti co-founder, Caterina Bortolussi; informed that the auditions will be across University of Port Harcourt, University of Calabar and University of Lagos casting aspiring female models with extra talent, but also select aspiring designers and performers to showcase their abilities at the grand finale event set for Sunday, September 11, 2016, at the Federal Palace Hotel & Casino, Lagos.
She used the opportunity to unveil the new partners of the Dare2Dream team, namely Imperial Leather, the brand that provides luxurious bathing and personal care experience for all the family and Canoe, high quality, proudly Nigerian laundry Brand.
In her comment, Mildred Bagshaw, Marketing manager Imperial Leather said, “we are in the business of making life better for our consumers, hence we will be providing an avenue for the students to enjoy some #LittleLuxury moments. Today’s youths are the engine for the future. The sustainability of any economy will be incomplete without the youth hence the need to empower and motivate them with the pre-requisite skills that will enable them function effectively for a greater tomorrow.”
Six girls will be selected in each university and they will fly to Lagos by Dana Air, the smartest way to fly, for the boot camp. For a period of 10 days the girls will be challenged, trained, mentored on various aspects of fashion, modelling and other creative activities.
In the course of this, some of them would be eliminated based on their skills and overall performances. The experience, according to the organisers of this life changing initiative, promises to be fun-filled, challenging, empowering and rewarding.
Speaking on the FCMB Challenge cum the boot-camp, Diran Olojo of FCMB stated that, “the FCMB Challenge is an integral part of the D2D contest, bringing distinguished individuals and captain of industry to share their experience and inspire the finalists. We believe in the importance of engaging and encouraging youths, especially young women. We believe that by effectively impacting the youth, they will discover their skills and put such to productive use towards a sustainable life and society.”
Dare2Dream Season3 sees the addition of young and gifted artist, performer, songwriter, multi-instrumentalist and vocalist Falana as singing trainer alongside, Maje Ayida Fitness trainer and Bolaji Fawehinmi as modelling trainer. “‘The most important lessons I have learned since I decided to pursue my passion for music are: humility and self-knowledge”
Dare2Dream will visit 3 federal universities in Nigeria from the west to the southern part of the country searching for the next star. This year castings will take place in:
- UniLag on 22nd to 24th August, Afe Babalola Hall
- UniPort from 25th to 27th August, New Crab Hall, Abuja Campus
• UniCal from the 29th to the 31st August, New Art Theatre, Main Campus The D2D production team which will be coming with FCMB Flexx, Imperial Leather, Canoe and Maybelline New York as the official Make-up sponsor of Dare2Dream Season3.
