Suya is a Northern Nigerian delight that has become a delicacy that is consumed all over the country. It knows no ethnicity, no religion and no tribe.
This said, one thing you may have observed is that this street food is usually prepared in the evening. Why not in the morning or afternoon?
Well, whoever, decided to kick off the preparation of Suya in the evening must be a genius because the marketing strategy is working.
You find Nigerians buying Suya at this time. Accordingly, Jumia Travel, the leading online travel agency shares 5 reasons why Suya is prepared in the evening.
It more attractive in the evening
When you are returning from work in the evening and you see the Mallam or Aboki, the fire of the suya blazing in the very busy or hectic evening, there is no way you will not be attracted or tempted to buy. Even when you didn’t plan to buy, you will.
It is when Nigerians hang out and relax
It is in the evening that most Nigerians hang out and relax. That is when they close from work. Some don’t go home straight away. They hang out at their favourite hotel bar with friends, and if there is a Suya spot around, they buy. If you set this up in the afternoon, very few people will patronise you. You will be forced to move your suya business to the evening.
It is very tasty at that time
Suya is very tasty normally. But there is no way you can compare afternoon suya with evening suya, they are not mates. The warm evening weather, the stress of work and traffic all combine to make you savour the taste of suya. It is very yummier!!!
The Aboki has other businesses he runs during the day
The Aboki or Mallam preparing the suya has other businesses he runs during the day. He doesn’t survive on making suya alone. Some of the things he may likely be doing during the day include shoemaking, tailoring and barbing among others.
It is just weird or unusual to see morning or afternoon Suya
It is just weird and unusual for you to see suya being prepared in the morning or afternoon. You are already used to it in the evenings. Don’t be surprised if some Nigerians think that you are doing something fishy by preparing suya during the day. They will not even close near such a suya.
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel
