Leading media agency in West Africa, mediaReach OMD, has unveiled the latest edition of mediafacts book.
The company has been instrumental in publishing the book annually since 2001, with an objective to organise media information in the West and Central Africa region.
In those years, mediafacts has become a key resource for marketing professionals in the sub-region.
The latest edition gives an extensive coverage of Nigeria and Ghana in English-speaking markets, as well as Cameroon and Republic of Benin in French-speaking markets.
In addition, the book covers 19 other markets in West and Central Africa.
Media practitioners and companies seeking inroads into the markets in the region will find the book useful as it provides in-depth media overview, covering consumption of media, ranking of stations and publications, media investment trends, top categories and advertisers, demographic understanding of consumers.
It also provides vital information and statistics about markets in terms of key facts and economic indicators. In addition to the hard copy, mediafacts is now available online at www.mediafactsbook.com
mediaReach OMD continues to be a thought leader and ground-breaking firm, which also focuses on syndicated and proprietary researches.
The media agency started operations in Nigeria 19 years ago and has been consistently ranked number one by RECMA (since report started for Nigeria in 2011). It has since spread its reach to Ghana and Cameroun, among other countries.
In February 2017, OMD Worldwide was awarded the Most Creative and Innovative Network of the Year for the 11th consecutive time by the Gunn Report for Media, which is the industry standard for evaluating media creativity, innovation and effectiveness.
In early March 2017, mediaReach OMD was ranked No. 35, the only media agency in Jobberman Best 100 companies to work for in Nigeria, which was measured across various parameters including job satisfaction, career growth prospects, work-life balance, staff welfare, equal opportunity policy and company culture.
Later that same month, mediaReach OMD Nigeria won the 2017 Young Lions Media – Nigeria Competition and Young Pro Media – West Africa Championship.
In June 2018, it represented Nigeria at the Cannes Young Lions Media competition for the eighth time at the Cannes, since 2008.
