Leading Nigerian digital publishing company, Publiseer, has made its second expansion into a market different from its root, Kenya.
The company had in August expanded into Ghana, which was its first presence outside Nigeria and with its entry into Kenya, Publiseer is already making plans to explore the market in South Africa.
With Publiseer’s new presence in Kenya, the platform will now offer Whatsapp and voice-call customer support to its Kenyan writers and musicians. In other words, Publiseer’s authors and musical artists from Kenya can get customer support via Whatsapp and voice call through +254 740 767977.
Publiseer was launched on August 4, 2017 with the aim of distributing, protecting and monetizing digital contents of Nigerian creatives worldwide, however, the digital publishing company knew that the problem they are solving isn’t just experienced by Nigerian creatives, but by creatives in the entire continent, so the plans for expansion was always in the picture.
“When you look at the creative contents on well-established digital stores like Amazon, Google Play and Apple store, you’ll notice that there is an imbalance when comparing the proportion of African content to that of the western world. This was one of the many reasons we created Publiseer, which is to promote the creativity of the African people to the rest of the world,” says Chidi Nwaogu, co-founder and CEO of Publiseer.
“We are expanding our presence to Kenya because it has a fast-growing publishing and music industry, and we want to be there during the boom. We’ll also be expanding into South Africa soon.”
Recently, the digital publisher was welcomed into Ally, an exclusive Google program that virtually connects promising, tech-enabled, emerging market startups with the “Diaspora+” to close expertise and funding gaps. Startups are matched with an ally whose experience and expertise could help them and their product.
Publiseer was one of the few African startups selected to join the Ally matching pilot. Publiseer is a digital publishing company that helps independent African authors and musicians to distribute and monetize their books, audiobooks, songs and music videos across hundreds of digital stores worldwide, at no charge, with just a single click.
Founded in August 2017, Publiseer has received numerous awards and recognitions, including emerging a finalist at Harvard Business School New Venture Competition, a feat that brought the young digital publisher into the limelight.
