he digital distribution platform, Publiseer, has been selected to take part in the AYADA Lab program, which effectively started on October 11, 2019, and ends on April 2020. This came after its participation in the local workshops organized by AYADA Lab. On November 7 to 9, all 25 selected startups, the AYADA Lab partners and other actors of the world of cultural, creative and social entrepreneurship in Africa will gather for a meeting in Lagos, Nigeria, at the Lagos Creative Enterprise Week.
In Chidi Nwaogu’s tweet on October 16, he wrote: “Today, I received an email welcoming my startup, Publiseer, into the AYADA Lab program.” AYADA Lab is an incubation and acceleration program of the Goethe-Institut and the Institut français in five West African countries: Cameroon, Côte d’Ivoire, Ghana, Nigeria, and Senegal. AYADA Lab supports young West African startups through mentoring, workshops and networking meetings. At the end of the program, it provides each young entrepreneur with 3,000 Euros as seed-funding. For this year, AYADA Lab plans to support 25 young West African entrepreneurs.
The goals of the program are to develop viable cultural, creative and social start-ups in West Africa, and support the structure and the diversification of the entrepreneurial landscape in the field of cultural, creative industries in West Africa. The program also aims to promote the exchange of regional expertise and train young West African actors from the cultural and creative industries to develop regional and international visions for their businesses.
Publiseer lets independent African writers, musicians, and filmmakers to publish, protect, promote and monetize their creative works on over 400 partner stores in 100 countries, at no charge, with a single click. When a unit of any work (book, audiobook, song, music video, and short or feature film) is sold, Publiseer takes 25% of the revenue generated. The partner stores include Amazon, Barnes & Noble, Spotify, iTunes, NetFlix, and iFlix. These Creatives can monitor their performance across all stores using our centralized dashboard, and receive their royalties via their local bank account or mobile money wallet, which are convenient and risk-free.
