mediaReach OMD presents the latest edition of MediaFacts Book. mediaReach OMD has been instrumental in publishing the MediaFacts Book annually for over a decade (since 2001), with an objective to organize and make media information for West & Central Africa easily accessible, useful and meaningful to all.
It is noteworthy to state that this edition coincides with the 20th Anniversary of mediaReach OMD in Nigeria. The MediaFacts book which is published in English and French contains all media advertising related information across 23 West & Central African markets. In addition to the hard copy, MediaFacts Book is now available online on https://www.mediafactsbook.com/ and mobile app (Android only).
Over the years, MediaFacts book has become a key resource for marketing professionals in West and Central African region. The latest edition of MediaFacts Book gives an extensive coverage of English-speaking markets – Nigeria and Ghana; French-speaking markets – Côte d’Ivoire, Cameroon, Togo and Benin, in addition it covers 17 other markets in West and Central Africa. Media Practitioners in West and Central Africa and Companies that are making inroads into the various market(s) in the region find MediaFacts Book useful. The MediaFacts Book focuses on providing an in-depth Media Overview, covering Consumption of Media, Ranking of Stations & Publications, Media Investment Trends, Top Categories & Advertisers, Demographic Understanding of Consumers. It also provides vital information and statistics about markets in terms of Key Facts, Economic Indicators, etc.
mediaReach OMD continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches. mediaReach OMD combines Innovation, Creativity, Empathy and Evidence to make Better Decisions, Faster on behalf of their clients so they can learn faster and act faster, create valued connections with customers, build profitable business outcomes and, ultimately, win the future.
