The International Advertising Association (IAA) Nigeria, has shared the roadmap that will guide the operations of the association in the country. This was unveiled at the first General Meeting of the association that took place in Lagos, Nigeria.
The International Advertising Association champions the common interests of all the disciplines across the full spectrum of marketing communications ranging from advertisers to media companies, agencies to direct marketing firms, as well as individual practitioners.
The Nigerian chapter, which was inaugurated earlier in the year by the Global President and Chairman, Felix Tataru, is led by Dr. Tunji Olugboji, Executive Vice Chairman of the Verdant Zeal Group. The first general meeting is the flag off of robust engagement and continuous interactions that will make a difference in terms of value creation and addition for members of the association.
In his address to all current and prospective members, Dr Tunji Olugbodi noted that the advent of the IAA Nigeria is imperative, as its presence will definitely enable practitioners raise the stakes to enable the country effectively compete on the global stage, thus upping the ante in the practice.
According to him, “It is strongly believed that the inauguration of the Nigeria Chapter of the International Advertising Association (IAA) would go a long way in enhancing the skills of both individuals and corporate organizations in the nation’s advertising space.”
“The association is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals,” he added.
The association’s membership is open to all marketing and advertising (and allied) professionals. Members of the association would have access to benefits which include nurturing the power of creativity; reinforcing the value of long-term brand building; practicing advocacy and advancing professional development.
Some of the activities during the meeting include the presentation of badges and certificate of membership to members; the requirements for membership and various categories was made known to intending members. The meeting was attended by industry bigwigs which include Lanre Adisa of Noahs Ark; Ikechi Odigbo of DDB Lagos amongst many others.
