In an inspiring call to action at the World Out of Home Organization (WOO) Forum, Yetunde Adegbite, Managing Director iProspect Nigeria, an integrated marketing communications under Dentsu has emphasized the significant digital transformation opportunities awaiting out-of-home (OOH) advertising professionals, particularly in emerging markets. Delivering a keynote on “The Market & Media Landscape of Nigeria,” Yetunde’s…
Yetunde Adegbite Spotlights Digital Innovation Opportunities for Advertisers
