Leading Media Intelligence Consultancy, P+ Measurement Services, conducted a media performance audit on Hilda’s Baci (Hilda Bassey Effiong) Cook-a-thon, which got her into the Guinness World Records, making her the world’s longest-cooking champion. The audit critically examined and revealed the media sentiment, media reach, media share by countries, and sponsorships of Hilda Baci’s Cook-a-thon. According to the analysis, the…