By Queen Nwabueze In public relations, just as you and I can’t deny that PR starts and ends with research, we have agreed that Ad value equivalencies, impression counts, and clicks ALONE don’t measure awareness and other outcomes. Therefore, unless you plan and measure in a way that matters, campaign success may not be in…
Tags: PR Measurement
Top PR Measurement Moments In Nigeria 2018
2018 has been quite an eventful, especially in the areas of growth and education in the Independent PR Monitoring and Measurement Industry in Nigeria. Here are some of the major highlights of 2018. – Public Relations Measurement awareness in Nigeria grew from 37 percent in 2017 to 54 percent in 2018, with 35 percent usage…