Tags: Telecoms in Nigeria

Telecoms Top Nigeria’s Ad Spend With N16.7b in 2015—Mediafacts

According to a recently-released report by Mediafacts, the telecommunications sector retained its lead position as the highest advertiser in Nigeria in 2015 with a combined total expenditure of N16.7 billion. Mediafacts is a key media resource for marketing professionals in West and Central Africa. The report, produced annually by mediaReach OMD, a specialist media company…